Brand Voice Worksheet

Define Your Brand Personality & Stand Out Online

1. Brand Overview

What is your business name?
→ Write your business name exactly as you want it to appear online.

What product/service do you offer?
→ Summarize in 1–2 sentences.

Who is your ideal customer?
→ Age, job, interests, pain points, personality, etc.


2. Brand Personality

If your brand were a person, how would you describe them?

·         ☐ Friendly & Approachable

·         ☐ Bold & Confident

·         ☐ Luxurious & Elegant

·         ☐ Quirky & Fun

·         ☐ Professional & Serious

·         ☐ Other: ____________

Pick 3–5 words that describe your brand’s personality:
→ e.g., Honest, Energetic, Playful, Assertive, Sophisticated

3. Tone of Voice

How do you want to sound online?

Style

Yes/No

Notes or Examples

Conversational

Professional

Playful

Inspirational

Bold/Edgy 

Calm/Supportive

 4. Words You Use Often

What phrases or words should represent your brand?
→ e.g., “Let’s grow,” “You’re in the right place,” “Level up,” “Custom-fit solutions”

Are there any words or phrases you want to avoid?
→ e.g., “Cheap,” “Hack,” “Easy money,” industry jargon, etc.


5. Content Guidelines

Do you use emojis?

·         ☐ Yes — lots!

·         ☐ Sometimes — sparingly

·         ☐ No — not part of our tone

Do you use slang or abbreviations?

·         ☐ Yes

·         ☐ Sometimes

·         ☐ No

What topics do you regularly post about?
→ List 3–5 themes: e.g., tips, behind-the-scenes, client stories, etc.


6. Brand Voice Examples

Write a short example of how your brand would say “Welcome!”

Example: “Welcome aboard — let’s make some magic happen!”

Now write how your brand would apologize for a mistake:

Example: “Oops! That’s on us. We’re fixing it ASAP and truly appreciate your patience!”

📌 Wrap-Up
Use this worksheet as your go-to reference for writing captions, emails, website copy, and more — so your voice is always consistent and memorable.